Sony Ericsson launches Entertainment Unlimited, Reinforcing its Position as the Communication Entertainment Brand

Barrak Intl. Center Co, one of the Authorized Distributors for Sony Ericsson in Kuwait, represented by its GM/MD. Mr. Hassan Houhou with its management and staff and with the association of Sony Ericsson, the leader in mobile phones industry, represented by its National Account Manager for Kuwait, Mr. Akhil Mullick, both launched the Entertainment Unlimited Consumer proposition – The true fusion of Communication and Entertainment.

Entertainment Unlimited builds on Sony Ericsson’s leadership in music, imaging, gaming, content services and applications to deliver unlimited opportunities for the consumers to share experiences.

The launch party was held at Marina Hotel-Kuwait on 2^nd November 2009.  The event was attended by VIP’s, Dealers, Press and Media.